In this video, we’ll show you everything that makes this local business website so effective at attracting and converting customers. We’ll share our screen and walk you through all the features that help this website drive more leads and customers for a landscaping service business. If you own a landscaping business of any kind, this video is a must-watch! We’ll break down exactly why this website works so well and how you can apply these strategies to grow your business.
Video Transcript
If you’re a local business owner, having a great website is essential, and in this video, I’m going to show you a highly effective example for a local landscaping business. Let’s dive in and see what makes it so successful. This is Highlands Landscaping, a business near where I live and work. As you can see, I’ve got a million tabs open because I’m working right now!
If you’re not familiar with Mighty Local, we build websites for local businesses, making the process simple and easy—for just $99 a month. Thanks for joining me! Now, let’s talk about why this website stands out. First, it has a strong call to action: “Schedule a Free Estimate.” This language is inviting and offers the customer something of value, encouraging them to engage. The call to action is prominently placed in two spots—at the top right and on the homepage hero section—ensuring it’s easy to find. They also use a high-quality, relevant image, likely of a local property they worked on, which immediately creates a positive impression. The website highlights their claim as the highest-rated landscaper in Denver, but it could be even stronger by linking to Google reviews or embedding a Google review widget, such as using tools like Elfsite.
Their logo is professionally designed, which adds credibility, and their navigation answers key customer questions like “Who are you?”, “What do you do?”, and “Where do you operate?” However, their mega menu could be simplified for a better user experience, especially on mobile. They include links to social media prominently at the top, which is great because customers often want to see more images and validate their trust in the business through platforms like Instagram or Facebook. All these elements above the fold—before any scrolling—are working well to engage potential customers.
That’s a quick review of Highlands Landscaping’s website, highlighting its strengths and some areas for improvement. If you’re a local business owner, Mighty Local can help you create a simple, professional website for just $99 a month. Click the link below to contact us or check out another video for more tips. Talk to you soon!