In this video, we’ll show you why this antique store desperately needs a website redesign to attract more customers and grow its business. A well-designed website can make all the difference for an antique store! Instead of an outdated, non-secure site, they should have a live Instagram feed, a structured inventory page, and clear contact options to make shopping easier.

Key Takeaways:

• Security Issues – The website is marked “Not Secure,” which can deter visitors and negatively impact Google rankings.
• Outdated Content – The gallery and inventory pages don’t show timestamps, making it unclear if items are still available.
• Poor User Experience – The website lacks essential pages, has blank sections, and social media links are hard to find.
• No Effective Sales Strategy – The sales page is empty, and the search function doesn’t work properly.
• Recommended Fixes – Implement a secure website, use Instagram or a dynamic gallery for inventory updates, create proper business and sales pages, and improve navigation for a better user experience.

Video Transcript:

This antique store needs a new website design, and it would help them get more customers, and I’m going to show you why.

Check it out—when I go to this antique store’s website, you can see that, first of all, it says “Not Secure.” A lot of consumers are just going to leave the website because of this. It means that the connection to the site is not secure, and if I submit my information as a lead to this business, it could easily be stolen by hackers. That’s what that means—there’s no secure certificate on the site. First and foremost, that’s the main reason they should get a new site because this issue alone will deter people. Also, Google doesn’t like it and doesn’t want to rank websites that aren’t secure, so that’s another big problem for this business.

The next thing—what do we care about at an antique store? We care about seeing what they have. The problem is that when I go to the homepage and scroll through, they’ve posted this gallery, but I have no idea if they still have any of these items. This is an antique store—I don’t know when these photos were taken, when these items were in stock, or if they’ve already been sold.

Stick around because I’m going to show you what this antique store should do instead. But you can see that there’s nothing here. By the way, if you need a website for your antique store, click the link below to Mighty Local—we’ll build one for you.

If I continue looking through the site, here’s what I see. What would be much better is to use a tool like ElfSight to create a gallery widget and feed that gallery widget into the site. Better yet, they should use Instagram and feed their Instagram updates directly onto their website. That way, visitors can see the latest photos and know how frequently they’re updated, giving them a better sense of what’s currently in stock.

Same thing with the “New Inventory” page—I have no idea when these items were posted. Are they actually new? And there are only six pictures. So all they’ve got is toy cars? I have no idea what that means.

Another big issue is that they don’t have any real pages. There are no dedicated pages that describe their business, and even the “About Us” page doesn’t tell me anything about them. The links to their social media are buried way down at the bottom of the site, but most of the time, you’ll see social media links placed in the header and footer so they’re easy to find.

Then there’s the “Sales” page—it’s literally blank. The website is almost completely empty and, honestly, nearly useless for visitors. I don’t even know what this search bar is for. I tried searching for “antiques,” and it came back with “nothing matched your search.” So when I search for antiques on an antique store’s website, I get nothing? That’s a huge problem.

You can see that this website is doing them a massive disservice. It’s not secure, there’s no way to tell when photos were posted, some of the pages are blank, the “About Us” page gives no useful information, and the “New Inventory” page doesn’t tell me if these items are actually new. And if they are, then all they have is toy cars?

There’s a lot more this business could and should be doing. These are just some of the issues I wanted to point out. If your website looks anything like this, click the link and give us a call. We’ll build you a professional website that actually helps you get more local customers!