Google My Business (GMB) is a powerful tool for local businesses, but many owners aren’t using all its features. If you’re just scratching the surface, you’re missing out on a lot of potential. In this article, we’ll cover ten GMB features that are often overlooked but can significantly improve your online presence and customer engagement. Let’s dive in!
Key Takeaways
- Use Google My Business Insights to track how customers find your business.
- Post updates and promotions with Google Posts to engage your audience.
- Craft a compelling business description to showcase what makes you unique.
- Set your service area accurately to reach the right customers.
- Enable the messaging feature to connect directly with potential clients.
1. Google My Business Insights
Google My Business Insights is like having a peek behind the curtain to see how people are finding and interacting with your business online. It’s not always 100% spot-on, but it gives you a solid idea of which direction your GMB profile is heading.
Think of it as a performance data center for your Google My Business listing. You can see where people are finding you – are they using Google Search or Maps? Are they searching for your brand directly, or using more general terms?
Insights also shows you what actions people take when they see your profile. Are they clicking through to your website? Are they asking for directions? Or are they calling you directly from the listing?
By keeping an eye on these metrics, and comparing the data with any changes or tests you’re running on your GMB features, you can get a good sense of what’s working and what isn’t. It’s all about figuring out what makes people tick and then doing more of that.
Here are some things you can track:
- How customers search for your business
- Where customers find your business on Google
- Customer actions (website visits, calls, directions)
- Popular times for visits
Insights can help you understand:
- If people are finding you through direct searches (searching for your business name) or discovery searches (searching for a category, product, or service you offer).
- The search terms people are using to find your business.
- Whether people are finding you on Google Search or Google Maps.
Analyzing this data helps you refine your GMB strategy. For example, if you notice a lot of people are finding you through discovery searches for a specific service, you might want to highlight that service more prominently in your business description or in a Google Post.
2. Google Posts
Google Posts are like mini-ads for your business that show up right in Google Search and Maps. They’re a fantastic way to grab attention and share what’s new with potential customers. Google My Business is fairly cookie-cutter as services go, with every profile looking fairly similar. Posts provide a fantastic way for you to break out of this and present your business’ personality to potential customers, using graphic design and photos of your business to put your best brand foot forward.
- Share updates about your business.
- Promote special offers or discounts.
- Announce upcoming events.
Think of Google Posts as a way to keep your Google listing fresh and engaging. It’s a chance to show off your brand’s personality and give people a reason to choose you over the competition.
Google actively encourages businesses to use Posts, even suggesting types like exclusive discount codes when you’re setting one up. You can also promote competitions, and offer same-day flash sales and seasonal offers. It’s a simple way to share updates and drive more traffic to your business, both online and offline. Google Posts are creative, attractive and engaging, so they’re definitely worth taking the time to experiment with. While their placement on the GMB profile tends to move about a bit as per Google’s whim, there’s no doubt that when they can be found, they’re sure to make an impact and help you stand out from your competitors.
3. Business Description
Okay, so you’ve got your Google Business Profile categories all set up, now what? Don’t sleep on the business description! It’s prime real estate to tell potential customers exactly what you’re about. Think of it as your digital elevator pitch.
Your business description is your chance to make a killer first impression. It’s not just about listing what you do; it’s about showing why you’re the best choice. Google gives you a limited number of characters, so make every word count.
Here’s the thing: a lot of businesses treat this section as an afterthought. They throw in a generic sentence or two, and call it a day. Big mistake! A well-crafted description can seriously boost your visibility and attract more customers. It’s a chance to highlight what makes you unique, showcase your values, and speak directly to your target audience.
A good business description should be clear, concise, and compelling. It should answer the question, "Why should I choose you?" in a way that resonates with potential customers.
Think about what sets you apart. Do you offer exceptional customer service? Are you a local, family-owned business? Do you specialize in a particular niche? Whatever it is, make sure it shines through in your description. Don’t be afraid to get creative and inject some personality into your writing. After all, you want to stand out from the crowd!
4. Service Area Settings
Okay, so you’ve got your business all set up on Google My Business, but are you really reaching everyone you should be? A lot of businesses skip this part, but defining your service area is super important, especially if you don’t have customers coming to a physical storefront.
Setting your service area helps Google understand where you actually provide your services. This is key for showing up in relevant search results. Think about it: if you’re a plumber in Austin, you don’t want to show up in search results for someone in Dallas, right?
Here’s why you should pay attention to this:
- Improved Local SEO: Specifying your service area helps Google connect you with customers in the areas you serve.
- Targeted Reach: You’re not wasting ad spend or organic efforts on people outside your service range.
- Accurate Customer Expectations: Customers know if you actually service their location before they even contact you.
I remember when I first started my side hustle doing web design. I totally forgot to set my service area. I was getting inquiries from all over the place, even other states! It was a huge waste of time responding to people I couldn’t realistically work with. Setting my service area fixed that problem right away.
It’s pretty easy to set up. You can list out the cities, zip codes, or even a radius around your business. Just make sure it accurately reflects where you’re willing to go. Don’t overreach, or you’ll end up with unhappy customers. Also, keep in mind how service areas affect Google Maps.
5. Attributes and Highlights
Attributes and highlights are like the little details that help your business stand out. They’re the things that customers might not think to ask about, but are happy to know. It’s about showcasing what makes you, you.
Attributes are factual details about your business, such as whether you have outdoor seating, offer free Wi-Fi, or are wheelchair accessible. Highlights, on the other hand, are more about the overall experience you provide. Think things like "cozy atmosphere" or "good for groups."
It’s worth taking the time to fill these out completely. It helps customers find you when they’re searching for specific things, and it gives them a better sense of what to expect when they visit. You can find competitive insights to see what attributes your competitors are using.
Attributes are evolving, and Google is always adding new ones. Keep an eye on your Google My Business dashboard to see what’s new and make sure your listing is up-to-date.
Here’s a quick rundown of why these matter:
- They help you attract the right customers.
- They improve your visibility in search results.
- They give customers a better understanding of your business.
6. Messaging Feature
Did you know your Google Business Profile can be a direct line to your customers? It’s true! The messaging feature lets potential clients contact you directly from your listing. It’s like having a mini-chat right on Google.
This feature can seriously boost engagement.
Think about it: someone finds your business while searching on Google. They have a quick question. Instead of hunting for your website or phone number, they can just send you a message right there. Super convenient, right?
Here’s why you should be all over this:
- Instant Connection: Answer questions immediately and grab their attention while they’re actively looking.
- Lead Generation: Turn those quick questions into solid leads by providing helpful info.
- Competitive Edge: Show that you’re responsive and care about your customers’ needs.
Make sure you have notifications turned on so you don’t miss any messages! Responding quickly is key to making a good impression. It shows you’re attentive and ready to help.
It’s a simple thing, but it can make a big difference. Plus, it’s another way to show Google that you’re actively managing your Google Business Profile and engaging with potential customers.
7. Q&A Section
Okay, so the Q&A section on your Google Business Profile? It’s kind of a big deal, but a lot of people just… ignore it. Which is a mistake! Think of it as a free way to control the narrative around your business.
This is where potential customers ask questions, and you (or anyone, really) can answer them. If you’re not paying attention, some random person might give out wrong info, and that’s not good.
It’s like having a mini-FAQ right there on your listing. Here’s the thing, though: Google intends for your customers to answer these questions, creating a subjective FAQ. But you can get ahead of the game.
Proactively seed the Q&A with common questions and answers. This way, you control the initial conversation and provide accurate information from the get-go. It also shows you’re engaged and care about your customers’ concerns.
Here’s what you should be doing:
- Monitor the Q&A section regularly. Like, really regularly.
- Answer questions promptly and accurately. Don’t leave people hanging.
- Upvote helpful answers (even if they’re not yours). This helps good info rise to the top.
- Downvote incorrect or unhelpful answers. Keep the section clean.
Don’t wait for customers to ask all the right questions. You can create your own FAQ by asking and answering key questions about your services and products. You do this via the profile itself, not the back end of GMB.
8. Booking Button Integration
Okay, so you’ve got your Google Business Profile all set up, looking pretty good. But are you really making it easy for customers to, you know, give you money? If you’re not using the booking button integration, you’re missing out on a huge opportunity. It’s like having a store with no front door.
The booking button lets customers schedule appointments, reserve tables, or book services directly from your Google Business Profile. Think about it: someone searches for your business, sees you offer what they need, and bam, they can book it right then and there. No extra steps, no going to your website, no calling. It’s all about convenience, and in today’s world, convenience is king.
Here’s why you should care:
- It reduces friction: Fewer steps mean more bookings.
- It increases visibility: A booking button makes your listing stand out.
- It captures impulse bookings: People can book in the moment they find you.
Setting up the booking button might seem a little technical at first, but trust me, it’s worth the effort. Most booking platforms integrate pretty smoothly with Google. And once it’s set up, it basically runs itself. Think of all the time you’ll save not answering phone calls or emails about scheduling!
To get started, you’ll need to use a supported scheduling provider. Google has a list of partners that integrate directly with Google Business Profile Bookings. Once you’ve connected your account, your booking button will appear on your profile, ready to turn searchers into paying customers. It’s a game changer, really.
9. Virtual Tours
Okay, so virtual tours might sound like something only fancy businesses do, but hear me out. They’re actually super accessible and can seriously boost your Google My Business profile. Think of it as letting potential customers walk through your place without actually being there. Pretty cool, right?
A virtual tour can set you apart from the competition.
It’s like giving people a sneak peek, building trust, and showing off what makes your business unique, all before they even step through the door.
Here’s why you should consider it:
- Increased Engagement: People spend more time on listings with virtual tours.
- Higher Click-Through Rates: A virtual tour can entice more clicks to your website.
- Improved Customer Confidence: Seeing your business firsthand (virtually) builds trust.
It’s not just for restaurants or retail stores either. Any business with a physical location can benefit. Show off your office space, your workshop, or even your event venue. It’s all about giving people a better sense of what you 360 virtual tours are like.
10. Product Listings
Alright, let’s talk about something that can really boost your visibility: product listings on Google My Business. It’s easy to overlook, but it’s a great way to showcase what you sell directly on Google. Think of it as a mini online store right within your business profile.
Product listings let you display your products with images, descriptions, and prices. This helps potential customers see what you offer without even visiting your website. Plus, it’s another opportunity to rank for relevant keywords. I mean, who wouldn’t want that?
It’s a simple way to give people the information they need to make a purchase decision. Make sure your product descriptions are clear and accurate, and use high-quality images to make your products look appealing.
Here’s why you should be using this feature:
- Increased Visibility: Your products show up directly in Google Search and Maps.
- Improved Customer Experience: Customers can easily browse your products and see prices.
- Direct Sales: You can link directly to your product pages on your website.
Wrapping It Up
So there you have it! Ten Google My Business features that you might not be using but really should. Each one can help you stand out and connect better with your customers. Whether it’s posting updates, responding to reviews, or using insights to track your performance, these tools can make a big difference. Don’t just let your profile sit there—get in there and make it work for you. The more you engage with these features, the better your chances of attracting new customers. So, roll up your sleeves and start exploring these options today!
Frequently Asked Questions
What is Google My Business Insights?
Google My Business Insights is a tool that shows you how well your business profile is doing. It helps you see how people find your business and what they do after they find it.
How can I use Google Posts?
Google Posts let you share updates, special offers, or events directly on your business profile. You can use them to connect with your customers and keep them informed.
Why should I write a business description?
A business description helps tell potential customers what makes your business special. Even though it doesn’t help with search rankings, it can attract more people to choose your business.
What are service area settings?
Service area settings let you define the locations where you provide services. This helps customers know if you’re available in their area.
How do I use the messaging feature?
The messaging feature allows customers to send you messages directly from your Google My Business profile. This makes it easier for customers to ask questions and get quick responses.
What is the Q&A section?
The Q&A section lets customers ask questions about your business, and you can answer them. This helps provide important information and improves customer trust.