Most small businesses think they need a super polished, corporate-style website to appear professional, but that’s actually the opposite of what you need!

In this video, we break down the BIG mistake most websites make and show you how to create a site that truly reflects your business. The key? Personalization.

Your website should feature real images, videos, and content that connect with your local community, not just sterile stock photos. Watch how we helped a business build a website that feels local, authentic, and engaging.

Key Takeaways:

• Small businesses often make the mistake of aiming for a too professional or corporate-looking website.
• The focus should be on a professional design that reflects the real business, not a generic, sterile corporate image.
• Instead of using stock photos, showcase real images from your business, like the actual store, staff, and products.
• Including Instagram feeds, videos, and personalized content helps customers connect with your business on a deeper level.
• The goal is to create a website that makes the customer feel like they’re visiting a local, trusted business, not a corporate giant.
• A website that represents your true business personality helps customers feel connected to your community and builds trust.

Video Transcript

Most small business websites make a big mistake. Do you know what it is? It’s not what you think. Many small businesses believe they need a really professional look for their website, but that’s actually the opposite of what you want. Let me explain why.

There’s a big difference between having a professional web design and having a corporate-looking image online. Take a look at this website my company just built. It has a very professional look—it’s clean, nice, well put together, and easy to navigate. But what really makes this website stand out is that, as you scroll through the photos on the homepage, you see exactly what their business looks like in real life. They didn’t use generic stock photos.

Too many businesses make the mistake of using templates that look corporate, relying on stock photos, and working with web designers who lack the marketing skills to make the website feel like your business. The key is using real images, videos, and other content that reflects your unique business. Yes, this site uses some stock photos, but it also integrates an Instagram feed, hero images of the actual store, and videos of the staff explaining services and welcoming customers. This gives potential customers a genuine feel for the business and what they can expect when they visit.

When you look at the store pages, it’s not just text and stock images. You see actual photos from the store that show what the business carries, making it easier for customers to connect and imagine themselves there. This makes the business feel more personal and connected to the community, showing that it’s a local business—not a sterile, corporate experience. And that connection is key to gaining customer trust.

So, ask yourself: Do you want to look like a generic corporate brand online, or do you want to show what makes your unique business special? The answer is clear. To make your website stand out, you need a professional company that can help you gather the images, videos, and content to truly represent your business. At Mighty Local, we specialize in building websites that highlight the personal touch of your business, helping you connect with the customers you want to attract.