In this video, we break down how better local business websites equal more customers — it’s that simple. Consumers rely on websites to decide where to shop or who to hire. If your small business website isn’t doing the job, you’re missing out on local leads.

Key Takeaways:

• Contact Info Must Be Easy to Find – Display phone number, email, and address on every page, ideally in the header and footer.
• Use Clear Call-to-Actions (CTAs) – Buttons like “Book Now” or “Get a Quote” should guide visitors on what to do next.
• Show Customer Reviews – Embed reviews on your site to build trust and convert visitors.
• Keep Design Simple and Professional – Stick to clean layouts, clear fonts, and relevant content without overcomplicating it.
• Mention Your Service Area – State where you operate to help with local SEO and ensure customers know you serve their area.

Video Transcript:

Better websites bring more customers—it’s that simple. These days, consumers rely on websites to decide where to shop, so having a professional, effective online presence is critical. In this video, I’ll share five quick and easy tips to help ensure your small business website is doing exactly what it needs to do: bring in more local customers.

First, make your contact information easy to find. Too many business websites hide their phone number, email, or address. The best way to fix this is to include that info in the header and footer of your site, so it appears on every page. Also, have a clear “Contact Us” page and a standout button for users who want to get in touch.

Second, use clear call-to-actions. Many websites don’t tell visitors what to do next. Whether it’s “Book Now,” “Request a Quote,” or “Get a Free Estimate,” you need visible buttons on every page that prompt users to take action. If you’re not directing visitors clearly, you’re missing out on potential customers.

Third, customer reviews matter. People trust reviews when deciding who to hire or buy from. Use a review widget like Elsite and add it to your site in multiple places. It builds trust fast and helps turn visits into sales.

Fourth, keep the design simple and professional. A cluttered or overly ambitious website can look amateurish or become expensive to maintain. Stick to a clean color scheme, readable fonts, simple navigation, and good images—especially ones that show your business in action. Don’t overload your site. Stick to the basics: Home, Services, About, and Contact.

Lastly, always include your service area. Too many small businesses say what they do but not where they do it. For example, don’t just say “We’re a hardware store.” Say, “We’re a hardware store serving Boulder, Colorado.” This helps both customers and search engines understand who your website is for and where you’re located.

Follow these five simple tips, and you’ll have a website that attracts more local customers, builds trust, and works for your business without breaking the bank.