In this video, we show you an awesome tanning salon website and break down exactly what makes it great! From clear contact details to well-structured service pages, this site has all the right elements for a professional online presence.

Key Takeaways:

• Security Issues – The website is marked “Not Secure,” which can deter visitors and negatively impact Google rankings.
• Outdated Content – The gallery and inventory pages don’t show timestamps, making it unclear if items are still available.
• Poor User Experience – The website lacks essential pages, has blank sections, and social media links are hard to find.
• No Effective Sales Strategy – The sales page is empty, and the search function doesn’t work properly.
• Recommended Fixes – Implement a secure website, use Instagram or a dynamic gallery for inventory updates, create proper business and sales pages, and improve navigation for a better user experience.

Video Transcript:

If you want a good website design for your tanning salon, this is it. Let me show you what they’re doing right. First of all, they have their logo prominently displayed, along with their contact information, including the address, phone number, and email. These are easy to find, which is key for any business. Social media links are also conveniently placed at the top of the page.

As I scroll down, the site tells us a little bit about the business with social media links. There are pictures, though I’d prefer some of them to be less stock-like and more specific to the actual location. Still, the visuals are aesthetically pleasing and give a good vibe. The website also talks about services they offer, such as skincare products, which are available for purchase—a smart move.

The location is embedded with Google Maps, making it easy for customers to find directions, especially for a business that people will physically visit. They’ve also included their Google business profile reviews right on the site, allowing visitors to easily read customer feedback and get a sense of the business’s cleanliness, atmosphere, and service quality.

Next, the site has a great “About” page with a picture of the staff and another shot from inside the business. This doesn’t just look like a generic template; it’s clear that the website is designed to show what the business is like and make potential customers feel good about their experience.

What I love about this site is how they’ve organized specific pages for the services they offer. For example, they have dedicated pages for tanning, sunless tanning, and spa services, each with a call to action for making an appointment. Having separate pages for each service is essential for SEO ranking. If you want to rank for specific services on Google, you need a dedicated page for each one.

The site also highlights additional services, like their hair salon, and includes links to those areas. You can see the full experience offered at the tanning salon, again with calls to action for booking appointments and more details about the services and staff.

Finally, the site includes a straightforward contact page, which doesn’t need to be overcomplicated. The key elements for good web design are clear contact information, social media links, a professional logo, plenty of images, and specific images of the staff and team. They also have dedicated landing pages for each service with calls to action to book an appointment, as well as highlights of the products they sell.

Nice job with this website! If you want us to build you a well-designed website with no upfront fees, simple and straightforward, click the link below. It’s just $99 a month—that’s your forever price for a professional website built the right way for your local business. Thanks for joining me! These web design tips will help you get started in the right direction. See you in the next video!