In this video, we break down why Mike’s Appliance Store has a fantastic small business website—and why you should apply the same strategies to yours! From clear pricing to customer-friendly content, Mike’s site does a great job of turning website visitors into real buyers. By analyzing its layout, navigation, and trust-building elements, you’ll discover practical tips to improve your own website and attract more paying customers.

Key Takeaways:

• Clear Promotions & Incentives: Mike’s Appliance Store immediately offers a discount to in-store shoppers who mention an online ad, encouraging foot traffic.
• Easy Navigation & Shopping Experience: The website directs users straight to the shop page, displaying real product images, prices, and availability.
• Curbside Pickup & Installation Options: Customers are provided with clear service options, including installation details and pricing.
• Strong Social Proof & Engagement: The site features customer reviews from Google, an embedded YouTube video, and links to social media for credibility.
• Transparent Pricing & Policies: The website clearly states installation costs, warranty information, and what services are included.
• Customer-Centric Approach: The website answers common customer questions upfront, reducing friction in the buying process.
• Smart Use of Affiliate Links: The site links to Amazon for spare parts, ensuring customers get what they need, even if the store doesn’t stock it.

Video Transcript:

I’m going to tell you why I love what Mike’s Appliance Store is doing on their small business website, and why you should implement some of the exact same strategies. Let’s check it out!

When I land on Mike’s store website, the first thing I see is “Shop Now, Save More” with a 10% discount offer for in-store purchases when mentioning the ad. That’s a smart move—giving an incentive right away to encourage store visits and turn website traffic into real buyers.

Moving onto the shopping experience, I’m immediately taken to the shop page. Here, they’ve taken the time to include real pictures of products, complete with prices and availability. They even provide options for curbside pickup and detailed installation services, including extra costs for installations with stairs.

While it’s not a big-business website, Mike’s Appliance Store makes a great effort to present essential business information, including social media links. Their product listings are clear, with multiple images to help customers make informed decisions. They might not have the most polished website, but it effectively serves its purpose—helping customers understand what’s in stock and what they can purchase.

Now, let’s check out the homepage. Right away, there’s a welcoming image of Mike, inviting visitors to shop. The homepage makes it clear that they specialize in affordable home appliances. They’ve even embedded a YouTube video, giving potential customers a virtual tour of the store and showcasing friendly staff helping customers.

They also highlight their financing and credit program clearly, eliminating the need for customers to dig for this information. Below that, they display customer reviews pulled directly from Google, allowing visitors to read full testimonials and build trust instantly.

Further down, they showcase featured inventory they want to move quickly and invite users to sign up for their newsletter. Social media links are also present, making it easy for customers to engage with the brand beyond the website.

One feature I love is their section on appliance parts. They provide direct links to Amazon for specific parts, ensuring customers get what they need—even if they don’t stock it in-store. This demonstrates a customer-first approach, aiming to be helpful rather than just focusing on sales.

Their installation pricing section is also laid out clearly, stating what’s included, what’s not, and any additional costs. For instance, they explicitly mention that they do not connect water lines, setting clear expectations for customers.

Lastly, they highlight their warranty policy—offering a free 90-day home warranty on all appliances, which is an excellent value for used items. They even promote their YouTube channel, encouraging further engagement.

While their website wasn’t built by a high-end agency, it does a fantastic job of addressing customer needs. They answer all the major questions a buyer might have—what’s in stock, how to get parts, what installation costs, and what the shopping experience will be like. Thinking like a customer is key to a successful website, and Mike’s Appliance Store nails this aspect.

If you want a website that works as well as this, click the link below to talk to Mighty Local. We build and host professional small business websites for just $99 a month. It’s an affordable way to enhance your online presence and attract more customers!