In this video, we take a deep dive into the flaws of a Chinese restaurant’s website and how it could be turning potential customers away. From confusing navigation to missing key details like the menu, reviews, and environment, we break down what needs to change for a better online experience. If you’re a restaurant owner or small business, watch and learn how to improve your website to attract more customers.

Key Takeaways:

• Website Design Matters: Customers judge a restaurant’s website before deciding to visit, so a well-organized site is crucial.
• Include Key Information: Show the menu, staff, environment, and other details to help customers understand what to expect.
• Easy Navigation: Make it simple for customers to find what they need, like the menu or reviews.
• Clarify Reviews: Make sure reviews are credible by indicating where they come from (Google, Facebook, etc.).
• Professional Websites Help: A professional website design can turn online visitors into actual customers.

Video Transcript:

I love Chinese food, but I don’t love this Chinese restaurant’s website. Let me show you why. If you think customers aren’t looking at your website’s design and the elements it has before deciding whether to visit your restaurant, you are dead wrong. Check out this website.

They did a couple of nice things, like having some reviews, but it’s unclear if these are Google reviews, Facebook reviews, or just something they made up. They also have some links and information, which I like, and they embedded their map. But other than that, that’s the whole website. I would want to see what the restaurant looks like inside. I’d want to see if the reviews are credible. I’d like to see staff photos, a page about the environment, and more details on what they offer. Don’t just tell me—show me with pictures and videos.

Here’s the other problem. The design is confusing. There’s just a logo, a background, and an image. There’s no menu, and all it gives me is an option to order online. But what if I don’t want to use this tool? I could use Uber Eats or other services, but when people go to a restaurant’s website, they want to see the menu. That’s one of the main things. The environment, reviews, staff, cleanliness, and the menu should all be easy to find. But when I click on the menu, I’m just asked if I want to place an order. I can’t see what’s actually in the dishes, like vegetables or ingredients.

While this might have been easy for the restaurant to set up, the user experience isn’t great. I go back to the website, trying to find the menu, but I have to click multiple times to get to it. It’s frustrating. As a customer, I want details about the restaurant and its offerings, such as delivery options and speed. The website should showcase these things clearly.

Most local businesses don’t think about what their customers need to know. Ask yourself, why are they visiting your website? Can they easily find what they’re looking for? In this case, the answer is no. If you want a better web design for your Chinese restaurant or any local business, click the link below. Mighty Local will build you a professional website for your business with no upfront costs—just $99 a month. It will help turn online visitors into customers. Thanks for joining me—catch the next video!