At Mighty Local, we specialize in building websites for local businesses. In this video, I explain why we started our business and how our unique process makes a difference when creating websites for local businesses.

We’re proud to work with over 900 local businesses across the country, helping them establish a strong online presence.

Our website design services are simple, affordable, and straightforward. On top of that, we provide our local business clients with award-winning customer service and support.

Watch to learn why we founded Mighty Local and how we can create an easy, budget-friendly website for your local business.

Video Transcript

You know when most local businesses go to try and create a website, it’s a huge hassle. It’s a huge pain, and that’s why something like 35% of local businesses in the United States don’t have websites. And it’s a shame because websites are the foundation of how local businesses get discovered. They influence whether or not you show up in Google, how well you show up in Google, whether or not customers can find you, and then when they do, like your website is a huge part of determining whether or not that customer feels like they should contact you to do business with you.

Right? We all use the internet all the time, but getting a website built has historically meant a lot of really bad options for local businesses, and they’re pretty much like this: You can go to a Wix, a Squarespace, or another platform like that, and you have to figure out how to build it all yourself in a pretty complicated platform. And the price goes up and up and up as you go through it. You’re definitely going to be paying 50 to 70 bucks a month, maybe more, by the time you’re done, and you had to spend all that time being your own web designer and probably creating something that you weren’t really thrilled with after all. Anyway, that’s not a great option.

And do you know what actually happens? Most people who go into that, the last thing I saw, was like 75% end up hiring a Wix Pro or somebody Squarespace Pro to finish their website for them. So, after all of that effort, as a local business, you end up just saying, “I got to pay somebody to do this anyway,” because this platform is too complex, which is totally understandable because you’re an expert in what your local business does, not being a web designer. So, it ends up costing a lot more money and a lot more of a problem and headache than you anticipated.

So that’s the first option. The other popular platform that you’ve heard of is WordPress. And so, you might see a WordPress template and think, “Okay, I’ll do WordPress.” But WordPress is pretty complicated, and it’s not just WordPress itself. But you actually have to then hire a hosting company, which is where you put your WordPress website on a hosted platform. Now, hosting is costing anywhere from 50 to 100 bucks a month, and your WordPress site, you’ve now had to pay somebody to put that together for you if you want it to look anything like the professionalism you’re after. That’s going to usually run you $2,000 to $5,000 for now finding a WordPress agency to put together the site for you, and that becomes problematic.

Now, for local businesses, most don’t need e-commerce. You’re just trying to get your business to rank locally on Google Maps, and when people search for a business, and you need a business website that looks good, that’s informational, that’s easy to keep up to date. Because here’s the other thing: Once you get those sites built, that Wix partner, that Squarespace partner, that WordPress partner, they don’t want to keep dealing with you, right? That’s the reality. They want to go build websites for another $2,000 to $5,000. Well, that process doesn’t work, and it’s why local businesses don’t have websites.

So at Mighty Local, we looked at it and said, “How can we make this entire process different for our customers? What should it look like?” Well, we thought, first of all, let’s not charge a big upfront fee. Let’s just charge 99 bucks a month. That sounds fair. That’ll cover the hosting, and we’ll just, as long as they’re willing to commit to us, we’ll just charge $99 a month and no upfront fee. That seems like it’s better for the customer.

Next thing, why are we overcomplicating this and trying to build on all these different platforms and put up a site that is creating all this other cost that isn’t necessary? Why don’t we take the reins and put together a good-looking website that has all the service pages, all the graphics, all the plugins for social media connections, email marketing, things like that, that a local business could ever want or need? Let’s shed all that other stuff that they don’t need and have a platform that’s built to create a great-looking informational website for local businesses.

Now, on the other side of it, let’s make that easy. Just call our sales team, talk to them, sign up for the platform, work with a U.S.-based onboarder who’s just going to call you and talk to you. We’re not going to have you sit down and fill out forms. We’re not going to have to go through some complicated design process. No, we’re going to show you the theme that we use that we know works really well. We’re going to talk to you and ask you where we can find your Facebook page, your Google business profile. Can you send us any photos? Things like that. We’re going to ask you about your business over the phone, and then we’re going to go and we’re going to fill out the whole theme for you, set it up, host it, launch it, connect your domain, take care of it, Soup to Nuts. And then, guess what? Whenever you need this, we’re going to have award-winning customer support dedicated to your account. So you can call us and say, “Hey, I want to update this,” or “I want to add this new service,” or “I want to add this new page.” And you can just call us or send us a support ticket with all the information, and we’ll go ahead and quickly and efficiently make those updates for you, so you don’t have to sit down and pretend that you’re also a web designer on top of all the other hats that you need to wear as a business owner.

So that’s Mighty Local in a nutshell. That’s the business model we’re going for. Our aim is to help local businesses get good-looking, professional, informational websites up and running in a fast, efficient process that doesn’t even require them to touch a computer for a price that they can afford at $99 a month with a company they can trust — a U.S.-based company that’s here to help them every step of the way.

If you’re ready to give Mighty Local a try, click on the link below. That’ll take you to our website. Contact our sales team, and we’d love to get started and create a nice, professional website for your local business today. Thanks so much for joining me. I hope you check out some of these future videos. They’ll help give you tips on how to make your business’s online marketing successful. We’ll talk to you in the next video.